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Muffilicious is a home-baked delivery-only bakery,

the challenge was to give it a distinctive brand identity to set it uniquely apart from its competitors. 

Our goal for this branding was to make it

fun, bright, and playful but most importantly,

that made you feel warm and loved.

We wanted lots of super cute illustrations and logo variations, conveying all the thought and effort that goes into

home-baked cookies and cakes.

​

Nupur (over at Muffilicious) wanted to have cost-effective clear branding with lots of flexibility so she could take all her assets and use them in a multitude of ways! Bam !! We hit it with a sticker-based packaging design, saving on the printing cost of individual packages.

HWL.png
logo sticker.png
pattern 1.jpg
coasters n menu.jpg
cookie bags bright.jpg
pattern portrait.jpg
cookie jars.png
stickers all_edited.jpg

Want a killer branding for your business ?

Client Love

" We are very happy with the excellent logo, beautiful illustrations, and packaging design work done by @Thequirkcafe for the bakery brand - Muffilicious. They understood all the requirements by keeping in a loop for a budget-friendly yet appealing packaging & designs. All the illustrations are depicting perfect & appropriate emotions and all the designs are able to connect to the audience well. The choice to go with @Thequirkcafe for branding & packaging looks like the perfect choice made! "

NUPUR SOOD

MUFFILICIOUS BY NUPUR

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